Last week members of the MindComet team headed out to Phoenix to kick off the Solution Cube, marketing and development initiatives for Stargate Worlds, the new Sci-Fi massive multi-player online role playing game (use MMORPG, you'll sound smart). After weeks of research and planning, we were ready to build the foundation for an amazingly complex website and online marketing campaign. Here's where the lesson begins.
Our first meeting with the CEO changed our game plan. Some of the scope and projects scheduled for kick off meetings over the course of the week had not been approved.
Begin problem solving 101.
1. When looking at a large project, confirm and reconfirm who is the final decision maker.
Marketing people are passionate. In the planning stages of a large project, they get excited about innovative ways of reaching target audiences and improving their brand. In the midst of these "ideafests," they tend to forget about the rules set by finance departments.
Finance people, on the other hand, are logical. They live by ROI. They never forget that marketing departments are famous for spending on great ideas and worrying about investors second.
Lesson: If the decision maker is a marketer, give him or her plenty of great ideas and tie in ROI to make them look good. If he or she is a finance person, talk cost, time and ROI as early as possible. Regardless, we need to know who the final decision maker is and speak in their language.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment